Do What You Love to End ALZ is a flexible fundraiser that starts with you doing something you love to support the Alzheimer’s Association. No matter what your passion is, you can make it a fundraiser to end Alzheimer’s and all other dementia.

We are thrilled to build on the success of The Longest Day, our signature Do-It-Yourself fundraising event, with a fresh name — Do What You Love to End ALZ — and new resources that empower our participants to thrive. The new name captures what makes the event so powerful — its flexibility, personalization and the emotional connection that draws people to their passion. It’s simple, clear and easy to share — all while staying true to the spirit of the original event.

There are now treatments that can slow disease progression for people in the early stages of Alzheimer's. While this is a tremendous step forward, our work is far from done. We will not rest until everyone living with Alzheimer's — at any stage — can get the treatment, care and support they need and deserve.

So select an activity, pick a date and fundraise for a future without Alzheimer's and all other dementia.

How to Participate

It's easy — choose an activity and turn it into a fundraiser to help end Alzheimer's. The sooner you start, the bigger the impact you can make. You'll also receive a welcome kit with helpful tools and ideas to get you going.

Step 1

Register

Sign up and choose the activity you’ll turn into a fundraiser.

Step 2

Fundraise

Set up your page and explore the resources in your welcome kit.

Step 3

Invite Others

Ask friends to join or donate to help you reach your goal.