Dares for Alzheimer's...a little courage and a lot of laughs for an incredible cause.

Inspired by the viral spirit of the Ice Bucket Challenge, we’re using something simple, silly and shareable—a pie in the face—to raise money, raise awareness and get people talking about a disease that touches millions of families.

Nearly 1 in 10 Americans age 65 and older is living with Alzheimer’s. And over a lifetime, the risk is even greater: 1 in 5 women and 1 in 10 men will develop Alzheimer’s.

So, we’re asking every person who takes the challenge to dare 9 more people. Together, the 10 of you represent just how close Alzheimer’s is to all of us.

Take the Dare. Make an Impact.

It’s easy:

1.      Take the dare. Grab a plate, add some whipped cream and take a pie in the face. Get creative and have fun with it!

2.      Make a donation. Donate to Dares4ALZ to support the Alzheimer’s Association and the fight to end Alzheimer’s.

3.      Post your video. Share it on social media, tell people why you’re participating and use #Dares4ALZ.

4.      Dare 9 more. Tag 9 friends, family members, coworkers, local leaders or businesses and challenge them to do the same.

5.      Keep it going. Every person who accepts challenges nine more—and one dare can quickly become hundreds, then thousands.

Why are we doing something so ridiculous for something so serious?

Because Alzheimer’s kills more people than breast cancer and prostate cancer combined. Because nearly every family knows someone who has been touched by it. And because sometimes the best way to get people talking about something difficult is to give them a reason to laugh, participate and share.