Dares for Alzheimer's...a little courage and a lot of laughs for an incredible cause.

Dares4ALZ is a new community fundraising movement benefiting the Alzheimer's Association. Inspired by the viral spirit of the Ice Bucket Challenge, Dares4ALZ brings the fun into the real world—while still making it easy for anyone, anywhere to participate.

Here's how it works:

Challenge your friends, coworkers, family members, local leaders, or favorite businesses to complete a dare and raise money for Alzheimer's.

At Doodles & Co. on October 4, challengers can choose to brave the dunk tank or take a pie in the face as they celebrate reaching their fundraising goals. Every splash, every pie, and every laugh helps raise awareness and critical funding for Alzheimer's care, support, and research.

Can't make it to the event?

No problem. Accept the challenge wherever you are by recording your own Virtual Pie in the Face (or another creative dare), posting it on social media, and challenging others to keep the momentum going.

The more people who participate, the more awareness we create, the more conversations we start, and the more lives we can impact.

So…who are you daring?

Let's turn one challenge into hundreds—and hundreds into thousands.